Privacy Policy
Last updated 11 October 2026
BTAV Technologies Private Limited (“we”) runs this platform, which lets businesses send and receive WhatsApp messages through Meta's official WhatsApp Business Platform (Cloud API). This policy explains what data we process, why, and the choices you have.
Who this applies to
- Businesses and their team members who sign up for and use the platform (“customers”).
- People who exchange WhatsApp messages with our customers (“end users”). For end-user data we act on behalf of the customer, who decides how it is used.
Data we process
- Account data: name, email address, password (stored hashed), organization details and roles.
- WhatsApp Business data, when you connect WhatsApp through Meta's Embedded Signup: your WhatsApp Business Account ID, phone numbers and their display names, quality rating and messaging limits, and an access token Meta issues to us for your account (stored encrypted).
- Messaging data: messages sent and received through your connected numbers, delivery and read statuses, message templates, and the contacts (phone numbers, names and fields you add) you message.
- Billing data: plan, invoices and payment status. Card details are handled by our payment processor, Razorpay, and never reach our servers.
- Technical data: IP address, browser details and logs used for security, auditing and troubleshooting.
We do not collect or store your Facebook profile, friends or other Facebook account data. Logging in with Facebook during Embedded Signup is only used to let you grant this platform access to your WhatsApp Business Account.
How we use data
- To provide the service: sending and receiving WhatsApp messages, campaigns, chatbots, the team inbox and analytics, as you configure them.
- To manage your WhatsApp Business Account with Meta on your behalf: registering phone numbers, submitting message templates, and receiving Meta's webhooks.
- To bill you, secure the platform, and meet legal obligations.
We do not sell personal data and do not use messaging data for advertising.
Who we share data with
- Meta Platforms, to deliver WhatsApp messages and manage your WhatsApp Business Account.
- Service providers that host or support the platform (cloud hosting and storage, email delivery, payment processing, error monitoring), and, only where a customer turns on AI features, the AI provider used to generate replies.
- Authorities, where the law requires it.
Retention and deletion
We keep data for as long as your account is active. Disconnecting WhatsApp deletes the access token Meta issued for your account and stops all messaging. You can ask us to delete your account and its data at any time; removing this app from your Facebook or Meta Business settings also revokes our access. See the data deletion page for details.
Security
Data is encrypted in transit, the access tokens Meta issues to us are encrypted at rest, and access inside the platform is limited by organization and role, with an audit log of sensitive actions.
Your rights
Depending on where you live, you may have the right to access, correct, export or delete your personal data, or to object to how it is processed. End users should contact the business they messaged first; we will help that business respond.
Contact
Questions or requests: info@btavtechnologies.com.