Spend less on Meta. Automatically.
Every WhatsApp tool can send messages. BTAV Connect also watches what each message costs — and quietly makes it cheaper, while keeping your number safe.
Smart Send
Free messages instead of paid templates.
- WhatsApp charges for templates, but replies inside 24 hours of the customer's last message are free.
- When a campaign goes out, everyone who wrote to you in the last 24 hours gets a normal message instead — at no Meta charge.
- The campaign report shows how many went free and how much you saved.
Category optimizer
Pay the Utility rate when the message qualifies.
- Marketing templates cost several times more than Utility ones in India.
- We point out templates that read like order updates, reminders or confirmations and could be approved as Utility.
- One change can cut that message's cost by up to three-quarters.
Live spend dashboard
Know the Meta bill before it arrives.
- Every campaign shows what it will cost and what it cost, by category.
- Set a monthly budget: you're alerted as you near it, and campaigns can pause automatically at the cap.
- See which campaigns earned more than they cost.
Number health
Protect the number your business runs on.
- A ban-risk score from quality rating, blocks and reports.
- If Meta flags the number, campaigns pause automatically before it gets worse.
- Add a backup number and sends move to it when the main one is at risk.
See what you'd save.
Put in your monthly messages and get Meta's charges and the Smart Send saving in seconds. Smart Send and the spend dashboard come with the Growth plan; the full Smart layer with Pro.